Why Vehicle Signage Is One of the Best Investments
A set of vehicle magnets costs $50-150. They last for years. You do not pay per impression — every time you drive to a job, park at a store, or sit in traffic, people see your business name. The cost-per-impression after the initial purchase is effectively zero. No other advertising medium offers that kind of long-term value.
Magnets vs. Wraps vs. Decals
| Type | Cost | Permanence | Best For |
|---|---|---|---|
| Magnets | $50-150 | Removable | Personal vehicles used for business |
| Vinyl decals | $100-300 | Semi-permanent | Dedicated work vehicles |
| Full wraps | $1,500-5,000 | Permanent (removable with effort) | Fleet vehicles, maximum impact |
What to Put on Vehicle Signage
Three elements in this order of priority: your business name in large text, what you do in a short phrase, and your phone number. People have approximately 3 seconds to read your vehicle while driving. If they cannot get the message in 3 seconds, reduce the words and increase the text size.
Skip the website URL — a phone number is easier to remember from a moving vehicle. Skip the tagline. Skip your email. Three elements. Three seconds. That is the rule.