If You're Building Your Own Marketing Report, Your Marketing Partner Has Failed.

1
report you should receive
4-7
dashboards most owners export and assemble manually
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spreadsheets you should build yourself

You log into Google Analytics. Then Google Ads. Then your social media dashboard. Then you email your print vendor for order counts. Then you pull call data from your phone provider. Then you open a spreadsheet and try to make sense of it all. This is not reporting. This is homework. And the fact that you are doing it means your marketing partner does not have a system — they have a collection of logins.

Reporting Isn't Data. It's Answers.

You do not need data. You need answers. Which location is performing best? Which channel is generating the most calls? Are reviews trending up or down? Is the print campaign working better than the display ads? These are simple questions that should have simple answers — in one document, delivered quarterly, without you exporting anything.

What a Real Report Contains

  1. Location-by-location comparison. Same metrics, side by side. Which location is leading, which needs attention, and why.
  2. Channel performance. Print impressions. Digital ad impressions and clicks. Phone call volume by source. Website visits. Review activity. All in one view.
  3. Trend lines. Not just this quarter — this quarter compared to last quarter. Are things improving? Where? By how much?
  4. Campaign results. Specific campaigns run this quarter, their performance, and whether to continue, adjust, or replace.
  5. Recommendations. Based on data, not opinion. "Location B's display ads underperformed — recommend shifting budget to postcard campaigns which generated 3x more calls at Location A."
The standard: You should receive one document. You should read it in 15 minutes. You should walk into the quarterly strategy meeting knowing exactly what happened, what worked, and what to discuss. If your current reporting requires you to do any assembly, comparison, or interpretation — your partner is making you do their job.
How City Print works: One report. All locations. Every channel — print, digital, phone, reviews, website, advertising. Delivered before the quarterly strategy meeting so you review it on your time. You walk in informed. We walk in with recommendations. 75 minutes. Done. No homework. No spreadsheets. No assembling data from 5 vendor portals.